Entrepreneur Launchpad

The "Entrepreneur Launchpad" Consulting Program is designed to help aspiring entrepreneurs successfully set up their new business from the ground up. Whether you’re a first-time entrepreneur or looking to fine-tune your business strategy, this program will guide you through the essential steps to build a solid foundation. We will work together to establish your LLC, EIN, business accounts, create a strong business plan, define your ideal customer avatar, determine your pricing strategy, and build your brand.

Program Duration 

• Total Duration: 4 to 6 weeks (depending on the complexity of your business and your engagement)
• Time Commitment: Approximately 3–5 hours per week (this includes meetings, research, and document preparation)

Phase 1: Business Structure Setup (Week 1-2) This phase is about laying the foundation for your business. 

Legal Structure and Setup:

• LLC Formation: Guide you through the process of registering your LLC with the appropriate state authorities.
• EIN Application: Help you apply for an Employer Identification Number (EIN) from the IRS.
• Business Accounts: Assist in setting up business bank accounts and a financial management system.
• Licenses and Permits: Identify any required business licenses or permits based on your industry and location.

Business Registration:

• Ensure that all legal and regulatory paperwork is completed to get your business legally operational.

Phase 2: Business Planning & Strategy (Week 2-3) In this phase, we will focus on your business strategy and planning. 

Business Plan Creation:

• Executive Summary: Help you craft a clear, compelling executive summary of your business.
• Market Research: Define your target market, identify key competitors, and conduct industry research.
• Mission & Vision: Establish a mission and vision that will guide your company’s growth and success.
• Financial Projections: Help you create basic financial projections, including income statements, balance sheets, and cash flow forecasts.
• Sales & Marketing Strategy: Develop an initial go-to-market strategy that focuses on how you will reach your target audience.

Phase 3: Ideal Customer Avatar & Pricing Strategy (Week 3-4) Understanding your customer and how to price your products or services is crucial for success. 

Ideal Customer Avatar:

• Market Segmentation: Help you define your ideal customer profile, including demographics, psychographics, behaviors, and pain points.
• Persona Creation: Develop a detailed customer persona (Avatar) to guide your marketing, sales, and product development.
• Customer Journey Mapping: Identify key touchpoints where your business will interact with customers to deliver value and build relationships.

Pricing Strategy:

• Competitive Analysis: Analyze competitor pricing to help you set competitive yet profitable price points.
• Pricing Models: Work with you to develop a pricing strategy that aligns with your target market and business goals (e.g., subscription, tiered pricing, flat-rate pricing).
• Price Testing: Guide you through A/B testing different pricing models and packages to identify the optimal approach for your business.

Phase 4: Branding & Positioning (Week 4-6) In this phase, we will create your brand identity and establish your business in the market. 

Brand Identity Development:

• Brand Values and Message: Help you clarify your brand’s core values, mission, and unique selling proposition (USP).
• Logo and Visual Branding: Guide you in creating a strong visual identity, including a logo, color scheme, and design elements. (Option to hire a designer for an additional fee).
• Brand Voice and Story: Work with you to craft a brand story and voice that resonates with your target audience.
• Online Presence: Help you establish your brand online, including setting up social media accounts and a basic website strategy (e.g., choosing a platform, writing copy, and selecting a domain).

Positioning:

• Define your business’s position in the market relative to competitors.
• Create key messaging to communicate your business’s value proposition clearly to your target audience.

1. LLC Formation & EIN: Completed LLC registration, EIN, and other necessary documentation for your business setup.
2. Business Plan: A fully developed business plan including your mission, vision, market analysis, financial projections, and sales/marketing strategies.
3. Ideal Customer Avatar: A detailed customer persona and journey map.
4. Pricing Strategy: Defined pricing models and strategies for your products or services.
5. Branding & Positioning: A clear brand identity, brand story, and initial positioning strategy.
6. Actionable Marketing Plan: Initial marketing and sales strategies to attract and retain customers.
7. Basic Online Presence Guidance: Advice on website setup and social media strategy.

1. Hands-on Support: Get personalized guidance as you establish your new business, ensuring you get it right from the start.
2. Comprehensive Setup: This package covers everything from legal formation to business plan creation to branding, allowing you to focus on what you do best: running your business.
3. Time & Cost Efficiency: Avoid costly mistakes by getting professional help from the start, saving time and money in the long run.
4. Clear Roadmap: You will receive a clear, actionable roadmap to launch and grow your business with confidence.
5. Ongoing Support: With optional add-ons for mentorship or branding, you can continue to refine your business after launch.

This package is designed for entrepreneurs who need a comprehensive, hands-on approach to get their business up and running efficiently. The pricing below reflects the level of personalized service and hands-on consulting: 

• Base Package:
  • $3,500 – This includes all of the above services delivered over 4-6 weeks.
    • Includes up to 12 hours of consultation over the program duration.
    • All documentation and deliverables will be provided (business plan, financial projections, etc.).
• Optional Add-Ons:
  • Brand Design Package (logo, color palette, font selection): $1,000–$2,500 (depending on complexity and designer).
    • Website Development Consultation: $1,000 for guidance on website platform, structure, and content.
    • Social Media Strategy: $500–$1,500 to create a comprehensive social media marketing plan for the first 3 months.
    • Ongoing Mentorship/Coaching: $500/month for ongoing support after program completion (monthly calls, troubleshooting, strategy tweaks).

Payment Structure: 

• Option 1: Full Payment: Pay the entire package fee upfront ($3,500).
• Option 2: Installments: Pay in 2 installments of $1,750 (first installment upfront, second installment at the midpoint of the program).

If this package sounds like it’s the right fit for you, let’s get started! Contact me today to schedule your free initial consultation, where we’ll dive into your business’s challenges and get the ball rolling on your Entrepreneur Launchpad.

The Entrepreneur Launchpad package is designed to provide aspiring business owners with a comprehensive, hands-on approach to start their business on a strong foundation. Whether you're just starting or need guidance in specific areas like pricing or branding, this package will ensure you have all the tools you need to succeed.